Advertising and Public Relations
Senior Phoebe Hicks is comfortable juggling lots of responsibilities.
She served as her sorority’s vice president of philanthropy and worked in Drury’s human-resources department while finishing up her last year as an advertising and public relations major with a minor in writing. She has been able to combine her academic and extracurricular activities as part of her senior seminar, which allows students to develop professional skills in a project focused on their interests.
At Pi Beta Phi, Hicks was in charge of planning Putting on the Lips, the annual lip-syncing competition hosted by the Missouri Gamma chapter at Drury. The event, better known as POL, raises money for the Andrea Newbold Memorial Scholarship and the Equi-Librium Therapy Center, a horse-therapy center for children with disabilities.
Although it is a popular annual event, planning POL — which packs Clara Thompson Hall — is a daunting task. There is no official guide about planning the event or a record of past designs and themes, but from this year on, there will be. For her senior seminar, Hicks created a binder with step-by-step instructions on how to successfully plan POL.
From committee duties to budgeting and other information, Hicks worked to cover the many responsibilities that come with POL:
I think it’s made POL more stressful for me, but in the years to come, everything will be laid out.
She has also revolutionized the POL campaign. This year, for the first time, POL has its own portal on the Drury website. From here, alumni and friends of Drury can read about the event or donate to the charities online. She also added Square, which allows students to swipe a credit or debit card to buy tickets or T-shirts.
As part of the project, Hicks launched a social-media campaign on Twitter, Facebook and Instagram using hashtags such as #forandrea to emphasize why Pi Phi hosts POL. She also created glass jars for students could donate money to see their favorite judge do a dance to Katy Perry’s “Roar.”
At the end, all three —Dr. Mark Wood, Emily Givens and the Department of Communication’s own Dr. Regina Waters — rocked the house with their moves.