It’s not easy to create an integrated communications plan for a national brand, but that’s exactly what AD Team did during the spring 2014 semester. Mary Kay was the sponsor for this year’s AAF National Student Advertising Competition.
The 27-member team traveled to Kansas City on April 10-11 to pitch its 26-page plans book to a panel judges at the District 9 event. While Drury did not win the district title, the team was recognized with the Best Business Ingenuity Award for its recommendations on how to improve the starter kit for new independent beauty consultants.
AD Team is demanding. It involves in-depth collaboration with peers, late nights pouring over research insights, and endless revisions to copy and creative ideas. So what do students gain from the experience?
AD Team is important because it gets you out of your comfort zone. It teaches you to never settle for a ‘ok’ idea or even a ‘good’ idea, and it teaches you how to work on a team with people you have probably never had the chance to work with. This is one of the best experiences I have had at Drury and I would urge any student that is even a remotely interested in AD Team to seek out a current member and hear what it’s all about. Carolyn Adams, Marketing and Management
It was an incredible experience that allowed me to pull together and apply all of the skills my professors have sought so hard to teach and develop within me. In the end I made great friends and memories, all while gaining hands on experience applicable to the real world. Sara Hammond, Advertising and Public Relations
AD Team was the defining experience of my collegiate years. Not only was it a blast, it was the thing that made me pick Ad/PR as a major. Evan Melgren, Advertising and Public Relations
AD Team is a phenomenal time of growth! I learned so much about everything related to creating and being confident in your ad campaign. And it’s a bonding experience like no other. If you’re considering adding Ad Team to your schedule, I can’t recommend it highly enough. Emelia Enquist, Advertising and Public Relations
The wonderful thing about AD Team is that students from many different disciplines have the opportunity to work together, much like in an actual agency. My experience with AD Team was both professionally and personally beneficial. Sheila Haskins, Advertising and Public Relations
I learned so much over the past 2 years doing ad team, not only the ins and outs of how to create a great campaign from start to finish, but also the amazing people I’ve gotten to work with. It’s been an amazing learning experience both working with and helping to lead such a multidisciplinary group. Ricardo Moreno, Visual Communication
Perhaps Nick McCarthy sums it up best:
“AD Team is good.”
Want to learn more about AD Team, AAF and AD/PR Club? Check out these short videos by senior videographer Cameron Boushehri:
Drury AD Team – Here’s what it’s all about
Drury AD Team – Preparing for the NSAC
Contact Dr. Regina Waters, faculty advisor, email@example.com.