Using LinkedIn to get LinkeDUp with the Drury network
Senior advertising and public relations major Albert Lloyd is just a few months away from launching his professional career. To prepare for life after college, Albert is updating his resume and brushing up on his interviewing skills. But that isn’t all. He is immersing himself in the world of LinkedIn so that he can help himself…and his peers…take the job scene by storm.
During the Fall 2014 semester in Senior Seminar, Albert developed a Signature Project to educate Drury students on the importance of LinkedIn and the benefits of having a strong presence on the professional networking site. A 2014 article by U.S. News and World Report points to the striking reality that “94% of recruiters use LinkedIn to source and vet candidates.”
“I wanted to help students prepare for their future after college. Dr. Waters suggested I look more into the role that LinkedIn can play in helping students establish a personal brand while building a professional network.”
As part of his project, Albert planned and facilitated a LinkedIn workshop for students. The event provided students with professional headshots and critiques of their LinkedIn profiles.
” I wanted to make sure students had the tools to create a powerful profile, one that is complete and stands out. I also wanted students to know that when they are on LinkedIn, they are investing their time in building their future, not just wasting time like they might do on other social networks.”
Given the positive response to his fall workshop, Albert decided he wanted to do more. This spring he volunteered to serve on a campus committee for the Drury University LinkeDUp initiative, a movement that seeks to empower alumni, students, staff, and faculty to create a strong LinkedIn presence around the Drury brand. The official roll out of the LinkeDUp initiative will take place in the fall 2015 semester, but Albert is hosting student-focused workshops this spring in order to spark student awareness of the power of LinkedIn.
“There are many features you can use to find jobs or establish connections. If you plan to move after graduation, you can see if there are alumni in that area who can help you with the transition or even assist you in tracking down job leads.”
In addition to his work on the LinkeDUp initiative, Albert is active member of Drury’s AD Team. He was recently selected by his peers to serve as one of the five team presenters at the National Student Advertising Competition (District 9 event) in Kansas City on April 17. The team will pitch its integrated marketing communication proposal for Pizza Hut. While at Drury, Albert was also a swimmer on the Swimming and Diving team where he earned the honor of NCAA All- American swimmer.
In order to gain additional professional insights, Albert is interning at Arc of the Ozarks as a public relations and special events intern. In this role he helped plan the annual Hunt and Fish Outdoor Show at the Springfield Expo Center where he acted as the master of ceremonies. The event raised much needed funds for this nonprofit organization.
“It is great to be a part of something that is doing such amazing things for people in the community.
What’s next for Albert? He just bought a one-way ticket to New York City. Connect with him on LinkedIn to find out the rest of the story.
Note: The LinkeDUp logo was created by Danielle Linderman, a senior visual communication major and intern in Drury’s Marketing and Communications office.